Permanent Displays and their Personal Impact
Permanent displays are a cost-effective and creative way to send a marketing message to your customers. Because of their long-standing nature, they also have the ability to continually send that message, ensuring the highest likelihood of purchase.
First, let’s talk about the definition of a permanent display:
A permanent display is any long-standing display piece designed to create and send a marketing message for a particular product or brand.
Now let’s think outside of the box for a moment:
Even if you’re not an art aficionado, you probably recognize The Thinker, a bronze and marble sculpture by Auguste Rodin in front of the Rodin Museum in Philadelphia.
Or how about The Louvre Pyramid, a large glass and metal pyramid in the main courtyard of the Louvre Palace in Paris?
While we might not know the artist or the name of the piece, the image resonates with most of us. We know these permanent displays because of their long-standing nature and interconnectedness with their particular environment.
The same holds true for a permanent display for a business or organization of any type (public buildings, colleges and universities, airports, etc.) It can foster a relationship with the viewer (the customer) and creates a deeper familiarity.
POP displays (or Point of Purchase displays) can have the same effect. Point Of Purchase displays foster and create product recognition. It’s a simple way for your brand to attract customers and order product – a visual “handshake” with a passerby. The more eye-catching your permanent display, the firmer the handshake!
Just walk into your local grocery or department store and you’ll see plenty of examples: free-standing permanent displays, counter displays, pallet displays, end-of-aisle displays – all serve to support a strong marketing message.
Or think of your local library or city hall. Most have a permanent display in front that distinctly marks their building. Without it, the building could be seen as bland or faceless. With it, the building has character and flair.
Custom permanent displays can be custom designed and produced using a variety of different materials: metal, injection molded plastic, acrylic, wire, styrene, wood, glass, corrugate – you name it. In addition, displays can be created using 100% recycled material, for the increasingly conscientious business and shopper.
But more importantly than the material, the design of a permanent display must be distinctive and bold. As many of us know, we are bombarded with advertising messages hundreds of times a day. Your message needs to be relayed in a unique and inviting manner.
A reputable permanent and non-permanent display company can work with you to create a one-of-a-kind piece by using a team of creative designers, willing to work with your company’s creative team, to create a piece that sends your message loud and clear.
Just as in the examples above, permanent displays can be a work of art with a resonant marketing message. Finding the right company is key in addition to looking around you and seeing the permanent displays that catch your eye.